It so often now occurs that people come up with great ideas and nothing ever comes of them because they are unable to ever target enough buyers or the right audience.
Money Makes Money
There is an old saying, “Money makes money” and there is a good reason for this. With an unlimited marketing budget you can tell an unlimited number of people about your product and eventually that product will sell. Whether it ever makes a return on the marketing spend invested is another story for another time.
Be prepared to INVEST in MORE than just your PRODUCT
The fact is very few people have that marketing budget, if any, by the time their product is ready to sell and so they invest heavily into their product but then don’t have the budget left over to spend telling people about it or don’t really understand that often the budget required to market the product far exceeds the budget to create the product in the first place.
The Advantage of SEO Marketing
SEO provides three huge advantages when it comes to marketing.
- It directly targets the market you want
- Your customers come to you
- It can be permanent
If you market on the TV, radio or any other broad audience such as leafleting the idea is to litter as many people as possible and hope some of them want your product. Once that advert or leaflet has gone out, it can’t be used again with an extra cost incurred. However with SEO you target keywords that people are searching for so if someone types that keyword into Google and finds you then they are your exact target market and in effect your product will be highly relevant to everyone seeing your site on Google.
Imagine a shop surrounded by only people searching for what you sell
So in effect imagine building a shop and the only people whoever walked past your shop were people who were looking for your product. Every penny you spend on your marketing is aimed at putting you in the face of your exact customers instead of putting you in front of everyone and hoping somebody needs what you have.
Number 1 on Google = Number 1 in Your Industry
What this all comes down to is that now if you type something into Google, the first result that comes up is usually viewed by the customer as the number 1 product/business in that market. So by putting yourself at the top of Google your basically giving people the impression that your the people they should speak to first. Your the first shop at the entrance of the shopping centre. Why would they go to number 2 or 3 if you have what they want and the price they want it?
Case Study
We have been doing the SEO for Hunks in Trunks (a company providing themed staff for Hen Parties, Stag Dos and Corporate Events) for just over a year now and the company itself is only 2 years old in April 2013. However it is now the most broadly viewed and heavily ranked website in the industry. Not only that but the company itself does no other advertising or ever has ever done anything other that SEO but because they are so well ranked they are now well known and receive a huge number of referral bookings and direct hits to the website every month.
The other benefit of ranking well for a lot of terms is when they decide to target new terms it doesn’t take long for the site to begin ranking well for them either. For example about 2 months ago they decided they wanted to start and target the three biggest keywords in the Hen Party industry ‘hen party ideas‘, ‘hen night ideas‘ and ‘hen do ideas‘. Within 6 weeks we had them ranking on page 1 of Google for these hugely competitive terms thanks to the previous work we had done on the site.
Below is a list of their current rankings for a number of keywords to give you an idea of the amount of traffic they generate through SEO:
Keyword | Broad Searches | Exact Searches | Google Rank |
naked butlers | 2900 | 720 | 2 |
naked butler | 3600 | 480 | 2 |
butler in the buff | 6600 | 880 | 3 |
butlers in the buff | 6600 | 2400 | 4 |
hen party ideas | 40500 | 8100 | 8 |
hen night ideas | 49500 | 4400 | 10 |
hen do ideas | 33100 | 3600 | 24 |
topless waiters | 720 | 210 | 2 |
topless waiter | 720 | 110 | 1 |
topless butlers | 170 | 91 | 3 |
topless butler | 480 | 73 | 2 |
naked waiters | 1900 | 110 | 4 |
naked waiter | 1600 | 110 | 2 |
naked chefs | 170 | 28 | 1 |
naked chef | 3600 | 480 | 4 |
cheeky butlers | 480 | 260 | 6 |
cheeky butler | 590 | 58 | 5 |
buff butlers | 6600 | 320 | 8 |
buff butler | 6600 | 58 | 6 |